Content that has to ship weekly needs structure. Every post shares the same safe areas, type ratios and badge geometry, so only the imagery and message change between brands.
Social Media
Layout System
Templates
Campaign
TOOLS
Figma, Photoshop
PIECES
12 posts
FORMAT
1:1 Instagram / Facebook
ROLE
Media Designer
CHALLENGE
Weekly posting pressure was producing inconsistent layouts and type that collapsed at feed thumbnail size.
APPROACH
Fixed the safe margins and a three-step type scale, kept organic shape blocking for the soft brands and hard diagonal blocking for the bold ones, and tested every layout at thumbnail scale before finishing.
OUTCOME
A recognisable feed across six brand voices, with turnaround per post reduced to swapping image and copy.
SOCIAL MEDIA✦LAYOUT SYSTEM✦TEMPLATES✦CAMPAIGN✦SOCIAL MEDIA✦LAYOUT SYSTEM✦TEMPLATES✦CAMPAIGN✦
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